ORSO founder and principal Frank Holland has worked to implement the settlement terms of a federal antitrust case involving the Bay Area’s dominant news organizations, aided numerous local political campaigns, steered a politically thorny rebranding initiative for a major Bay Area city, directed the award-winning, open-source redevelopment of said city’s entire digital communications infrastructure from scratch, managed public messaging in the state's most contentious labor dispute, spearheaded multiple corporate acquisitions, led the effort to establish one of San Francisco’s largest community benefit districts, negotiated an unprecedented 35-year ground lease for an Oakland charter school, and created a guerrilla pedestrian safety campaign that attracted international media attention. Along the way, he radically overhauled a 42-year-old regional magazine reaching 100,000 influential Bay Area readers as its executive editor, and found time to conceptualize and design an award-winning Financial District restaurant. He holds degrees from UC Berkeley (B.A., rhetoric) and UNC-Chapel Hill (M.A., political science).